1. Project Planning: The project manager is responsible for creating a comprehensive
project plan. This includes defining project objectives, scope, deliverables, timelines,
resource allocation, and risk management strategies. They must work closely with
stakeholders, clients, and the development team to ensure a clear understanding of
project requirements and expectations.

2. Team Management: The project manager is in charge of assembling and leading a
skilled and motivated development team. They assign tasks, set priorities, and provide
guidance and support to team members throughout the project lifecycle.

3. Risk Management: Identifying potential risks and developing mitigation strategies is
another crucial responsibility of a project manager. They must proactively address risks
that could impact the project’s timeline, budget, or quality and take necessary actions to
minimize their impact.

4. Communication: Effective communication is essential for the success of any software
project. The project manager acts as the primary point of contact between the
development team, stakeholders, and clients. They must ensure that everyone involved in
the project is informed about progress, changes, and any issues that arise.

5. Project Monitoring and Control: The project manager regularly monitors the project’s
progress, comparing it to the planned schedule and budget. They identify any deviations
and take corrective actions to keep the project on track.

6. Quality Assurance: Ensuring the quality of the software being developed is a critical
responsibility of the project manager. They must establish and enforce quality standards
and processes to deliver a reliable and bug-free product.

7. Budget Management: The project manager is responsible for managing the project’s
budget, including tracking expenses and making sure that the project remains within the
allocated budget.

8. Change Management: Software projects often encounter changes in requirements,
scope, or other factors. The project manager must handle change requests, assess their
impact, and determine if they are feasible within the project constraints.

9. Stakeholder Management: Building strong relationships with stakeholders and
understanding their needs and expectations is vital. The project manager must engage
stakeholders throughout the project, keeping them informed and seeking their input
when needed.

10. Post-Project Evaluation: After the project is completed, the project manager conducts
a post-project evaluation to review the project’s performance, identify lessons learned,
and suggest improvements for future projects.
Overall, the project manager plays a crucial role in orchestrating the software
development process, aligning various stakeholders, and ensuring the successful delivery
of high-quality software products. 

Digital Marketing

The responsibility of digital marketing encompasses a wide range of tasks and objectives
aimed at promoting a brand, product, or service using various digital channels and
technologies.

Digital marketing professionals are accountable for implementing strategies
to attract, engage, and convert online audiences. Here are some key responsibilities of
digital marketing:

1. Developing Digital Marketing Strategies
Digital marketers must create comprehensive plans and strategies that align with the
organization’s goals. This involves understanding the target audience, conducting market
research, and identifying the most effective digital channels to reach potential customers.

2. Content Creation and Management:
Content is a crucial aspect of digital marketing. Digital marketers are responsible for
creating engaging and valuable content in various formats like blog posts, videos,
infographics, social media posts, etc. They must also manage content calendars to ensure
consistent and timely publication.

3. Search Engine Optimization (SEO):
Improving a website’s visibility in search engine results is essential for attracting organic
traffic. Digital marketers optimize websites and content using relevant keywords, on-page
SEO techniques, and backlink strategies.

4. Social Media Management:
Managing social media platforms is a significant part of digital marketing. This includes
creating and scheduling posts, engaging with followers, running social media ads, and
monitoring brand mentions.

5. Email Marketing:
Digital marketers often use email campaigns to communicate with their audience, nurture
leads, and drive conversions. They need to develop email strategies, design appealing
templates, and analyze campaign performance.

6. Paid Advertising
Running online advertising campaigns through platforms like Google Ads, Facebook
Ads, and other display networks is a crucial responsibility. Digital marketers set up and
optimize these campaigns to reach the right audience and achieve specific marketing
objectives.

7. Analytics and Reporting:
Monitoring and analyzing the performance of digital marketing efforts is vital to
understanding what works and what needs improvement. Digital marketers use various
analytics tools to measure key performance indicators (KPIs) and create reports for
stakeholders.

8. Conversion Rate Optimization (CRO):
CRO involves improving the effectiveness of a website or landing page to convert
visitors into leads or customers. Digital marketers conduct A/B tests, analyze user
behavior, and make data-driven improvements to enhance conversion rates.

9. Marketing Automation:
Using marketing automation tools, digital marketers can streamline repetitive tasks,
personalize customer interactions, and nurture leads through automated workflows.

10. Customer Relationship Management (CRM):
Digital marketers work closely with CRM systems to manage customer data, segment
audiences, and personalize marketing messages for different customer groups.

Compliance and Privacy:
Digital marketers must also be aware of privacy regulations and ensure that their
marketing practices adhere to legal requirements, such as GDPR (General Data Protection
Regulation) or CCPA (California Consumer Privacy Act).

12. Staying Updated:
The digital marketing landscape is constantly evolving. Professionals in this field must
stay updated on industry trends, new technologies, and changes in algorithms to adapt
their strategies and stay ahead of the competition.
Overall, digital marketing responsibilities are diverse and require a mix of creativity, data
analysis, technical skills, and adaptability to drive successful campaigns and achieve
business objectives

• 3-5 years experience in Technology Business, preferably a Software Developer

• Must be great at pitching, and communicating in English

• Should be familiar with Tech Product Development and Management

• Send you CV and cover letter [titled the position you are applying for] to:
recruitment3@epvate-fortune.com

• Deadline: 06th August, 2023 | 1800 Hrs